When you add jobs, Chronicle asks for the job source, that is, whether the job was referred to you by an agent, a result of a direct mailing that you did, or because the customer found you in the yellow pages. Keeping track of where your work comes from helps you analyze how effective your marketing efforts are: Which sources are bringing in the most jobs? Which are the least effective? Two of our management graphs report on how much of your work has come from various work sources and sub-sources.
These are possible settings for job sources:
|800 Respond||Farmers EPV
|Direct Mail||Direct Mail
|Newspaper||New York Times
|Prior Customer||Prior Customer
Referral by Prior Customer
|Yellow Pages||Yellow Pages|
To simplify your lists, delete those you never use. For example, if you never advertise on TV, that will never be a source of work for you, so you don’t need it in the list.